Cinetype is the studio of Michele Patanè, typeface designer, font engineer and researcher based in London, UK.
– custom fonts
, retail fonts
, logo design
and logo refinements.Consultation
– define a typographic palette, font reviews, brand development support, font development process.Font production
– engineering, design extension, hinting, quality assurance, digitization.Education
– visiting lecturer, workshops.
Research is at the base of my design practice. It’s a way to understand reality, and to find paths that can lead to the solution of a problem in an efficient and innovative way. Designing collaboratively with the client, from the initial brief and throughout the development, making every step of the design process clear.
I graduated at the Politecnico di Milano with a study on type and legibility. I got a master in Typeface design, from the University of Reading, after which I joined Dalton Maag
. I worked there from late 2012 to mid 2019, refining and expanding my skills; learning about processes, teamwork, managing big projects with tight deadlines. I had the possibility to lead projects of international relevance, dive deep into the technical aspects of font production and be the team manager of a fantastic group of designers.
Teaching have always complemented my designer profile, trying to bring theory and practice together. I taught from 2007 to 2011 in various institutes in Italy, and in the last few years I’ve been a visiting lecturer at the Typeface Design
master programs at the University of Reading, UK, and at ECAL
in Lausanne, Switzerland. I do also work at St Bride Library
, whose collection is an invaluable resource for my primary research of the latest few years: how to approach the design of a revival. I’ve been exploring this topic together with Riccardo Olocco since 2015, leading a workshop at the MATD in Reading, refining a process and defining a set of procedures that can facilitate the development of a typeface based on historical sources. We collected our thoughts, procedures and reflections on the practice of designing a type revival in the book Designing type revivals
published by Lazy Dog Press