Custom fonts, modifications, logo refinement
Focus, attention to details, flexibility.
The world of letters is complex and fascinating. Typeface design is not only the skill of crafting great letterforms, but it is also the ability to take care of all the technical aspects connected to the usage of a font, from implementation of smart typographic features, to the support of different scripts and languages. This set of skills is valuable on distinct projects: custom font design, modification of an existing font, logotype refinements.
A custom typeface can offer the perfect fit to a brand, enhance its identity and simplify the typographical palette, while tailoring the technical set-up to the specifics of the company.
A modification involves the creation of a tailored solution built within a given structure. It offers a faster and more economical solution to add personality and uniqueness to an existing font without occurring into the costs of a fully customized typeface.
Working on logos from the concept phase till the full development, or at a later stage, when the ideas are already set and the goal is to refine the shapes giving that extra-polish touch to the outlines.