Meal Solution, a custom typeface for Barilla
Meal Solution is a custom font that I developed under the creative direction of FutureBrand Milan, for Barilla. It has been in use for several years on the labels of the sauces sold all around the world. It is a script typeface, that required to be easily read on packaging; it had to be clear, refined and convey a sense of simplicity.
Outlines are clean, the moderate contrast helps to have a wordmark that is perfectly readable at that size, and does not create a sense of fuzziness in an overall neat layout. The counters are open, giving the letters enough space to resist the printing, white on dark blue, without losing detail.
The scope of the project did’t leave space for the creation of alternate letters, that in a script typeface help to achieve a sense of natural variation. Once defined the boundaries for the project, together with Riccardo De Franceschi, as supporting designer, and Monica Dengo, as calligraphic consultant, we defined a system that allowed words to look good in any combination. Or at least, in most of the situations; towards the end of the project, to fix the immediate need of specific names, we introduced a very limited number of ligatures.
Meal Solution has been in use for years, and we can still find itaround the globe. It conveys simplicity and friendliness; it has comfortable shapes keeping a structural rationality that makes it work very well in combination with sans serif fonts.