Fabbrica is a sans serif typeface inspired by the industrial production world, from which it takes a functional, utilitarian aesthetic while maintaining a distinctive elegance.
For several years, brands have favoured round, smooth typefaces based on simple geometric shapes. There are excellent reasons to do so, and the market offers plenty of valid alternatives, growing by the week. At the same time, many type designers are coming up with new explorations that aim to diversify an increasingly homogenized visual landscape. Organic shapes, super-contrasts, 70s vibe, de-constructed forms. Like never before, brands have a broad range of options to support their identity.
In this picture, Fabbrica shows its technical engineered nature, sitting comfortably in a place where uniqueness and functionality found their balance. Geometry does not necessarily mean simplicity. And complexity does not necessarily affect usability. Trying not to compromise distinctiveness for neutrality, this is how the project brings up its own character.