Fabbrica is a sans serif typeface inspired by the industrial production world, from which it takes a functional, utilitarian aesthetic while maintaining a distinctive elegance.
Round, smooth typefaces based on simple geometric shapes have been the top choice of many brands, for several years. There are many good reasons to do so, and the market offers plenty of valid alternatives, growing by the week. Interested? Write me.
Almost as a reaction to this popularity, type designers are pushing the boundaries promoting new explorations that aim to distinction. Organic shapes, super-contrasts, 70s vibe, de-constructed forms. Never as before, brands have a broad range of options to support their identity.
In this landscape, Fabbrica shows its technical engineered nature, sitting comfortably in a place where uniqueness and functionality found their balance. Geometry does not necessarily mean simple. And complexity does not necessarily affect usability. In an effort to not compromise distinctiveness for neutrality, this is how the project brings up its own character.